Community, content, and launch marketing for indie games

Your game deserves a community people want to be part of.

Built for small studios without a dedicated community team. We keep Discord active, run events, stay on top of player feedback, and turn good gameplay moments into content — without pulling your team away from the game.

Talk about your game → See what we do
Your success, our obsession Your game, our passion Your growth, our grind
Why this exists

Community and marketing work become somebody's second job.

A developer answers Discord between commits. Someone remembers to post a clip when there's time. The store page, press, and wishlist push get whatever attention is left over. Herorical gives that work an owner.

The server goes quiet

Players need reasons to talk to each other between announcements and updates.

Your team gets pulled into support

Repeated questions, moderation issues, and event planning quietly eat into development time.

Good moments never get shared

Great mechanics, funny bugs, and impressive plays can bring new people in — if someone actually turns them into content.

Updates ship into silence

A great patch doesn't matter if the store page, press, and wishlists never hear about it. Discoverability is its own job.

What Herorical handles

You build the game. We help take care of the people around it.

Community work is easy to underestimate because it happens a little bit at a time. We take ownership of the recurring work so it does not keep falling back on the development team.

Discord & community management

We keep your server organized and give people a reason to come back — running events, answering questions, moderating when needed, tracking what players are saying, and showing up in the subreddits and forums where they already hang out.

  • Daily community presence
  • Moderation & onboarding
  • Play nights & Dev Q&As
  • Feedback & pain point tracking
  • Reddit & forum seeding
  • Weekly summaries

Short-form content

Good games create moments worth sharing. We turn those moments into clips for Shorts, TikTok, Reels, and wherever else makes sense for your game.

  • Gameplay clips
  • Funny moments
  • Update highlights
  • Regular posting

Steam page optimization

Your store page is doing a job whether or not anyone is tending to it. We tighten the copy, art, and structure so it actually converts visits into wishlists and sales.

  • Store page copy
  • Screenshots & capsule art
  • Trailer pacing notes
  • Tags & category strategy

Press & PR outreach

We build the list, write the pitch, and keep track of who has your build so coverage does not depend on getting lucky with the right inbox.

  • Press kit prep
  • Outlet & creator targeting
  • Embargo coordination
  • Review copy tracking

Patch notes & dev blog writing

Updates only build trust if people understand them. We turn your change log into something players actually want to read.

  • Patch notes
  • Dev blog posts
  • Roadmap updates
  • Changelog clarity

Wishlist campaign strategy

Wishlists do not build themselves. We plan the push around your launch window, festivals, and key beats so momentum actually lands on release day.

  • Launch timing
  • Wishlist funnels
  • Festival participation
  • Conversion tracking
What we pay attention to

Useful signals, not vanity metrics.

You do not need another score telling you your community is '87% healthy.' We keep an eye on the things that actually help a small studio decide what to do next.

Weekly update

What happened, what players responded to, and what is worth trying next.

We establish a baseline, keep track of the work, and give you a straightforward read on what is gaining traction, what is not, and what players keep bringing up.

Are people talking?Is activity becoming more consistent, or does everything go quiet between announcements?
Are new members sticking around?Do people join, look around, and leave — or actually become part of the community?
Are events working?What gets people to show up, participate, and come back?
Is content bringing anyone in?What gets watched, shared, clicked, or ignored?
What keeps coming up?Which questions, complaints, and requests are showing up again and again?
Is the store page converting?Are wishlists actually moving, or just sitting flat between updates?
Is anyone talking about it outside Discord?Coverage, subreddit threads, and forum posts — is the game showing up where players already look?
How it works

Starting is pretty simple.

We start by figuring out what is actually taking time today — community, marketing, or both — decide what Herorical should own, run it for an agreed pilot window, and review whether it was useful.

1

We look at what you have now.

Your Discord, your store page, your audience, where players already gather, and what is currently eating up your team’s time.

2

We agree on what needs attention.

Maybe the server is quiet. Maybe the store page is underselling the game. Maybe you have plenty of content but nobody has time to post it.

3

We run it.

Herorical handles the recurring work — community and marketing alike. If something costs money, you approve it first.

4

We show you what happened.

You get a straightforward update on what we did, what players responded to, what we are hearing, and what seems worth trying next.

Founding studios

We're looking for a few indie games to work with early.

For our first studio partners, Herorical's management time is free while we prove the model. If we spend money on a giveaway, server boost, or small promotion, you approve it beforehand and cover the actual cost. No markup, no surprise invoice.

$0 managementSpending approved firstNo markupSimple end-of-pilot review
Scope and pilot length agreed before work begins.
Tell us what you are building

Got a game you're trying to grow?

Send us the game, a Steam page or website, and a little about where your community stands today. We will take a look and tell you whether we think we can help.

Tell us about your game →